In November 2021 I staged the launch of a fictional on-demand grocery start-up that was themed around the world of Victorian street sellers.

The project looked to draw attention the "re-invention of precarious work" by making a loose historical comparion between the rise of on-demand food delivery and the lives of street sellers in the 19th century.

With on-demand grocery apps storming the streets of cities across the world, this fake luanch was intended as a provocation to think both critically and creatviely about what the rise of "on-demand" means for the way we live, work, shop and eat in cities.

The project was also concieved as a way to challenge the romanticisation of informality that often saturates discussions of Victorian street life.

The launch took place at the Musuem of London's "food and Idea Exchange" in collaboration with the Being Human Festival.

I handed out hundreds of flyers for Barrow